Adidas • Superstar
2024 • Retail - apparel • United Kingdom • Europe
Adidas did a film showcasing the iconic Superstar sneaker's history, featuring Run-D.M.C., using authentic colour grading to pay homage to different eras.
-
The main idea of the campaign was to highlight the iconic Adidas Superstar sneaker and its impact on culture throughout various time periods. The campaign aimed to showcase the evolution and enduring legacy of the Superstar silhouette, from its origins on the basketball courts to its influence in hip-hop and beyond. Ultimately, the campaign celebrated the Superstar's ability to transcend sport and become a symbol of style and self-expression.
-
One challenge of this campaign was to accurately capture the essence of different time periods while maintaining a cohesive visual style throughout the film. The colour grading had to be carefully executed to accurately represent each era while ensuring that the overall look and feel remained consistent.
Additionally, paying homage to the cultural significance of the Adidas Superstar while effectively showcasing its evolution over time was a key challenge for the creators of the film.
-
The target group of this campaign was individuals who are fans of Adidas Originals, particularly those who appreciate the history and cultural significance of the Superstar sneaker.
This includes individuals interested in fashion, streetwear culture, and the intersection of sports and style. The campaign aimed to resonate with a diverse audience who connect with the legacy of the iconic Superstar silhouette.
-
The Superstar campaign by Adidas Originals garnered positive feedback from consumers and industry professionals alike. The film successfully highlighted the iconic status of the Superstar sneaker and its impact on various cultural movements throughout history. The use of different time periods in the film, along with the meticulous color grading, helped to convey the brand's rich heritage and relevance in contemporary culture. Overall, the campaign was well-received for its creative approach and execution.
