It all begins with an idea.
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It all begins with an idea. *
Welcome to my new blog: “It All Begins with an Idea” –a curated journey into the heart of transformative brand storytelling. As your dedicated curator, I handpick groundbreaking ideas and award-winning campaigns that merge timeless narratives with breakthrough creative technologies.
Here, we delve into projects powered by AI, XR, Web3, Blockchain, NFTs, the Metaverse, and spatial computing—innovations that are rewriting the rules of brand narratives in today’s dynamic creative and digital landscape.
Join me as we explore and celebrate the Art & Innovation behind every inspiring idea.
Heineken • Heineken H*AI
Heineken did 'H-AI' campaign using AI Intelligence twist to empower female football fans.
Volkswagen • The Greenprint
Volkswagen did a campaign promoting sustainability by providing open-source plans for turning Kombis into EVs.
Maybelline • Viral CGI Mascara
Maybelline did a viral film campaign using giant lashes on public transport as a twist.
Dove • The Cost Of Beauty
Dove leveraged Mary’s own content to showcase the dangers of social media in their powerful campaign, sparking online conversations and legislative reform.
McDonalds • McDonald's Land
McDonald's launched McDonald's Land in Roblox, engaging users with interactive islands representing menu items, achieving increased sales through their app.
Magnum • Not Available In The Metaverse
Volkswagen did a campaign promoting sustainability by providing open-source plans for turning Kombis into EVs.
Coors Light • Coors Lights Out
Coors Light did 'Coors Lights Out' using a broken ad as an unofficial sports sponsorship strategy.
Heineken • Out-Of-Home Matches
Heineken did Out-Of-Home Matches, turning OOHs into giant screens to broadcast UWCL games and creating visibility for women's football in Brazil.
Spotify • Spreadbeat
Spotify did Spreadbeats using an Excel spreadsheet as a music video platform.
Heineken • The Gaming Fridge
Heineken did “The Gaming Fridge” using liquid cooling expertise to combat overheating in gaming PCs.
Gorrilaz • Skinny Ape
Nexus Studios' immersive team partnered with Google's AR team to create "Gorillaz Presents", where the iconic band performed live in augmented reality in New York City and London using Google's ARCore Geospatial API.
Nike • For Every Body
Nike did a campaign using dynamic, digital mannequins using Snapchat A/R technology to create a more relatable and representative in-store experience for Gen Z women.
Nike • Just A/Run
Nike did the "Just A/Run" campaign using augmented reality technology to provide a new perspective on running.
Apple • VisionOS
Apple did a campaign introducing Apple Vision Pro featuring the innovative visionOS controlled by eyes, hands, and voice.
Google Lens • Search what you see.
Google did a Lens-enabled campaign in The New York Times Magazine using dynamic animations to support social justice movements.
Samsung • Black Friday’s Throwback Deals
Samsung did 'ThrowBack Deals' using personalized email marketing to turn the slowest sales week into the second-best sales week of the year.
Google • Shop Small Murals
Google Shopping did the "Shop Small Murals" campaign using art and Google Lens technology to drive customers to shop from local, underrepresented small businesses.
Coca-Cola • Recycle me.
Coca-Cola did a global 'Recycle Me' campaign leveraging its iconic logo to promote recycling awareness.
Artificial Rome • Legacy of Tomorrow
Metaverse Fashion Week showcased 14 designs in a luxury desert wonderland-themed environment, elevating and enriching each outfit.
BMW • Museum Of Sounds
BMW did a campaign called "BMW Museum of Sound" using NFTs to immortalize the sounds of their cars and engage with their die-hard fans.