It all begins with an idea.

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It all begins with an idea. *

Welcome to my new blog: “It All Begins with an Idea” –a curated journey into the heart of transformative brand storytelling. As your dedicated curator, I handpick groundbreaking ideas and award-winning campaigns that merge timeless narratives with breakthrough creative technologies.

Here, we delve into projects powered by AI, XR, Web3, Blockchain, NFTs, the Metaverse, and spatial computing—innovations that are rewriting the rules of brand narratives in today’s dynamic creative and digital landscape.

Join me as we explore and celebrate the Art & Innovation behind every inspiring idea.

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Dove • The Cost Of Beauty

Dove leveraged Mary’s own content to showcase the dangers of social media in their powerful campaign, sparking online conversations and legislative reform.

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McDonalds • McDonald's Land

McDonald's launched McDonald's Land in Roblox, engaging users with interactive islands representing menu items, achieving increased sales through their app.

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Heineken • Out-Of-Home Matches

Heineken did Out-Of-Home Matches, turning OOHs into giant screens to broadcast UWCL games and creating visibility for women's football in Brazil.

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Gorrilaz • Skinny Ape

Nexus Studios' immersive team partnered with Google's AR team to create "Gorillaz Presents", where the iconic band performed live in augmented reality in New York City and London using Google's ARCore Geospatial API.

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Nike • For Every Body

Nike did a campaign using dynamic, digital mannequins using Snapchat A/R technology to create a more relatable and representative in-store experience for Gen Z women.

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Nike • Just A/Run

Nike did the "Just A/Run" campaign using augmented reality technology to provide a new perspective on running.

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Apple • VisionOS

Apple did a campaign introducing Apple Vision Pro featuring the innovative visionOS controlled by eyes, hands, and voice.

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Google • Shop Small Murals

Google Shopping did the "Shop Small Murals" campaign using art and Google Lens technology to drive customers to shop from local, underrepresented small businesses.

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BMW • Museum Of Sounds

BMW did a campaign called "BMW Museum of Sound" using NFTs to immortalize the sounds of their cars and engage with their die-hard fans.

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