Intel • Certified Human
2023 • B2B app • United States • North America
Intel did real-time deepfake detection using the power of Xeon processors to authenticate what makes us human.
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The big idea of the campaign was to highlight how Intel's Xeon processors and AI expertise can address the deepfake crisis by detecting deepfakes in real-time. By positioning Intel as an innovator in this field, the campaign aimed to boost their reputation and engage tech decision-makers. The objective was to open doors to new customers by showcasing the power of Xeon processors and their ability to ensure safety, security, and transparency in an age of misinformation. The campaign emphasized Intel's real-time deepfake detection technology, which uses the subtle blood flow in pixels to identify authentic clues and distinguish between real and fake videos.
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The challenge of this campaign was to address the deepfake crisis exacerbated by generative AI and position Intel as an innovator in combating this issue. The objective was to boost Intel's reputation and highlight how their Xeon processors and AI expertise can help detect deepfakes in real time. The campaign aimed to engage tech decision-makers, open doors to new customers, and showcase the power of Xeon processors in addressing the challenge of deepfakes.
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The target group of this campaign was tech decision-makers, including professionals in news outlets, social platforms, governments, and companies. The aim was to showcase Intel's Xeon processors and AI expertise in addressing the deepfake crisis and to position Intel as an innovator in the field.
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The results of the campaign were as follows:
1. Intel's deepfake detection technology demonstrated the ability to analyze over 72 videos simultaneously with an accuracy rate of 96%.
2. The content highlighting Intel's deepfake detection technology generated a 72% increase in organic shares per post, indicating high engagement among the target audience.
3. Among technology decision-makers, 88% now credit Intel for providing innovative solutions, a significant improvement in perception and recognition of Intel's capabilities beyond microchips.
4. Conversations are ongoing with traditional and social media outlets to integrate Intel's deepfake detection technology into editorial operations, indicating a potential adoption of the technology to combat misinformation. Overall, the campaign successfully positioned Intel as an innovator in addressing the deepfake crisis and generated engagement and credibility among the target audience, opening doors to new customers and showcasing the power of Intel's Xeon processors.
