Magnum • Not Available In The Metaverse
2023 • Metaverse • Ice cream • Spain, Cross-country • Global
Magnum did a campaign called #NotAvailableInMetaverse, using virtual reality goggles as wearables to encourage avatars to break free from the metaverse and indulge in the taste of real ice cream in the tangible world.
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The big idea of Magnum's ice cream metaverse campaign was to encourage people to disconnect from the virtual world and prioritize real-life experiences. The campaign aimed to remind individuals of the joy that comes from engaging with the tangible world and to bridge the gap between the virtual and physical realms. By providing virtual reality experiences that led to real-world rewards, such as a Magnum ice cream, the campaign sought to promote the importance of authentic experiences and finding balance between the virtual and real.
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The challenge of Magnum's ice cream metaverse campaign was to address the growing trend of people spending a significant amount of time engaged in virtual experiences and highlight the importance of real-life experiences. The campaign aimed to encourage individuals to disconnect from virtual reality and find fulfillment in the tangible world.
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The target group of Magnum's ice cream metaverse campaign was individuals who spend a significant amount of time engaged in virtual experiences and may be disconnected from real-life pleasures and experiences. The campaign aimed to encourage them to prioritize and indulge in tangible, authentic moments.
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Magnum's ice cream metaverse campaign achieved impressive results. It had a social reach of 363 million and generated over 7.8 million impressions. The campaign also garnered 62,701 live views.
Additionally, the campaign made a significant impact on the metaverse world, as it managed to hack into 14 different metaverses. These results indicate a successful engagement with the target audience and a strong message about the importance of real-life experiences.
