Pringles • Mind Popping
2022 • Chips • United Kingdom • Europe
Pringles did a "Mind Popping" campaign using binary code sound to share a Pringles chip and connect with fans of retro gaming.
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The campaign's big idea was for Pringles to celebrate its 40th anniversary by revisiting the early days of computer gaming and paying tribute to those who have "stayed in the game" since gaming began. Pringles created a "Mind Popping" campaign that harked back to the 8-bit home computing revolution sparked by the ZX Spectrum. The campaign included the creation and distribution of a Pringlesonic Chip, an 8-bit depiction of a potato chip created in binary code sound. The campaign aimed to engage and resonate with retro gaming enthusiasts while also introducing newer generations of gamers to the nostalgia of early computer gaming.
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The challenge of the Pringles 'Mind Popping' campaign was to create a nostalgic and engaging experience for gamers, specifically those who have been involved in gaming since its early days.
The campaign aimed to celebrate the 40th anniversary of the ZX Spectrum by utilizing binary code sound to share a Pringles chip. The challenge was to effectively communicate this unique concept to the target audience and generate excitement and participation in the campaign.
Additionally, the campaign sought to bridge the gap between retro gamers and newer generations by providing social content that showcased the creation process of the 8-bit Pringlesonic Chip.
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The target group of the Pringles 'Mind Popping' campaign was gaming enthusiasts, particularly those who have a fondness for retro gaming and the ZX Spectrum.
The campaign aimed to appeal to both older generations who experienced the 8-bit home computing revolution and newer generations who may be curious about the early days of computer gaming.
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The results of the 'Mind Popping' campaign by Pringles were positive. The cryptic communication, featuring a Pringles chip created in binary code sound, generated excitement among fans of retro gaming and ZX Spectrums. Those who recognized the sound were able to download it and discover the Pringlesonic Chip and details of a competition to win a one-off 8-bit can of Pringlesonic Original Computer Chips.
The campaign successfully tapped into the nostalgia of early computer gaming and engaged both longtime gamers and newer generations. The social content featuring footage of the supercomputer creating the 8-bit Pringlesonic Chip also helped to increase awareness and interest in the campaign.
Overall, the campaign effectively celebrated the 40th anniversary of the ZX Spectrum and highlighted Pringles as the go-to gaming snack.
