New Product Innovation
Designed by Marc Newson.
The Pentax K-01, designed by Marc Newson, is a bold mix of style and creativity. Its sleek, modern design makes a statement while delivering stunning photos with ease.
Iconic Design Meets Timeless Creativity.
While the K-01 doesn't feature a fully-retro design, it does incorporate retro elements (such as a flat top plate) and has been exclusively designed for Pentax by Marc Newson. Pentax enthusiasts will also notice that the "K" in the name of the camera uses the same font as it did on the original K-series cameras.
Designed by Marc Newson.
The K-01 isn't only an industry first with its SLR-compatible lens mount- it's the first of a generation of cameras which we believe will start dominating the market over the coming decades. Furthermore, it is compatible with all Pentax SLR accessories (such as flashes, GPS units, etc.), and its new image engine should also improve the performance of the camera compared to current models
Client
Pentax
Year
2010
“Timeless simplicity”
“Simplicity”
“Honesty to materials.”
“Clean geographic lines”
“Clear graphic composition.”
“Tactile”