Coca-Cola • Recycle me.
2024 • Sustainability • United States • North America
Coca-Cola did a global 'Recycle Me' campaign leveraging its iconic logo to promote recycling awareness.
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The big idea of the "Recycle Me" campaign by Coca-Cola was to leverage the brand's iconic logo and public spaces to encourage recycling on a mass scale.
The campaign aimed to remind people of the collective responsibility for sustainability and promote Coca-Cola's commitment to having 100% recyclable packaging by 2025.
It sought to raise awareness and drive action towards a more sustainable future through eye-catching OOH placements, print ads, social media, and digital videos.
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The challenge of the "Recycle Me" campaign was to effectively communicate Coca-Cola's sustainability goals and encourage recycling on a mass scale using the brand's iconic logo and reach.
The campaign aimed to convey the message that sustainability is a collective responsibility while promoting the brand's commitment to achieving 100% recyclable packaging by 2025 and recycling a bottle or can for each one sold by 2030.
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The target group of the 'Recycle Me' campaign by Coca-Cola is the general public, aiming to raise awareness and encourage individuals to recycle their packaging. The campaign is designed to reach a wide audience, both locally and globally, across different demographics and age groups.
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The 'Recycle Me' campaign by Coca-Cola received over 140 million impressions in its first week. The campaign garnered extensive coverage in both trade publications and mainstream media. It launched in Latin America at the end of Q4, with results still being collected at the time of submission. The impact of the campaign is part of a global rollout strategy aimed at promoting recycling and sustainability.
