Google • Shop Small Murals

2021 • Culture & Community • United States • North America

Google Shopping did the "Shop Small Murals" campaign using art and Google Lens technology to drive customers to shop from local, underrepresented small businesses.

• Big Idea

  The big idea of the "Shop Small Murals" campaign was to leverage art and Google Lens technology to drive customers to shop digitally from local, underrepresented small businesses. The campaign aimed to help communities discover and support women-led, Black-owned, Latinx, and LGBTQ businesses by making the products featured on murals shoppable using Google Lens.

  This provided a unique and engaging way for shoppers to discover and support small businesses that aligned with their values.

• Challenge

  The challenge of the "Shop Small Murals" campaign was to drive customers to shop digitally from local, underrepresented small businesses in an increasingly competitive online shopping landscape. The goal was to leverage the power of art and Google Lens technology to create a unique and engaging experience for communities to discover and support these businesses.

  The campaign needed to capture the attention of shoppers and encourage them to use Google Lens to shop directly from the illustrated products on the murals.

• Target

  The target group of the "Shop Small Murals" campaign by Google Shopping and American Express were shoppers who were interested in supporting local, underrepresented small businesses.

  The campaign specifically aimed to reach out to communities to discover and shop small women-led, Black-owned, Latinx, and LGBTQ businesses in their neighborhoods.

• Impact

  The "Shop Small Murals" campaign by Google Shopping and American Express achieved impressive results. The campaign generated 2 million impressions, indicating a strong reach among the target audience. Moreover, the campaign exceeded its click-through rate goal by 30%, indicating a high level of engagement among users.

  These results highlight the effectiveness of leveraging art and technology to drive customers to shop from local, underrepresented small businesses.