Marlboro
The Ride
Design it. Build it. Ride it with your friends in America.
Marlboro | The Ride
We introduced Marlboro The Ride, an endless interactive experience and digital brand platform that put consumers at the heart of the action. Through an interactive CD-ROM or web-based platform, participants were invited to craft their custom chopper designs, competing for the chance to take those visions to the U.S. There, they would build their dream bike and ride it across “Marlboro country” alongside friends. This innovation campaign captured the spirit of “Masculine Freedom” in a culturally resonant way, forging powerful bonds with Asian audiences.
Create your team.
Form your three-person crew and forge a name for your motorcycle chapter, then ride together with unbreakable unity and unstoppable style.
Build it. Ride it.
Every morning, choose your own route and stay alert—clues hidden along the roadside are all part of the adventure.
Design it.
Craft your custom chopper with our intuitive configurator. This is a design competition.
Print + OOH + Retail POS
Client
Philip Morris | Marlboro
Year
2003
Marlboro The Ride
An Endless Virtual Interactive Experience.
Marlboro Red | Limited Edition Pack Sleeves
Marlboro Menthol | Limited Edition Pack Sleeves
Retail Displays | Animated Content
Marlboro Lights | Limited Edition Pack Sleeves
Marlboro Menthol Light | Limited Edition Pack Sleeves
Johnnie Walker Blue Label
Nike "Legends Reborn"
Ferrari + Miami F1 Grand Prix
Jim Beam "Kindred Spirit"
Samsung 5G + Tokyo Olympic
The Singleton