Samsung 5G Launch - Tokyo Olympic

At the Tokyo Olympics, Samsung turned TikTok into a live-action stage using their swift 5G technology. Viewers experienced the Olympic thrill in real-time, turning each into a virtual spectator. This campaign redefined live sports viewership, showcasing Samsung 5G’s transformative capabilities.

  • Baseball

    Baseball

  • 3X3 BASKEBALL

  • 2020 TOKYO OLYMPICS

  • BMX

  • SKATEBOARDING

  • SURFING

Samsung Galaxy 5G | #DOWHATYOUCAN’T

Samsung harnessed the power of 5G technology at the Tokyo Olympics, delivering a groundbreaking live content spectacle on TikTok that highlighted ultra-fast connectivity and superior video quality. They seized the opportunity presented by the debut of five new sports—skateboarding, surfing, 3x3 basketball, baseball, and BMX—using real-time content capture to stream these dynamic events and behind-the-scenes action directly from the Olympic venues. This innovative campaign not only showcased the seamless integration of Samsung 5G in enabling live, interactive viewer participation but also amplified the excitement surrounding these fresh, high-energy sports. 

The strategy not only allowed users to virtually experience the thrill of the games but also reinforced Samsung's position as a leader in 5G innovation, perfectly syncing with the high-speed, high-stakes atmosphere of the Olympics. This campaign drove significant engagement and underscored the transformative impact of Samsung's 5G technology on media consumption, making every viewer a part of the Olympic history being made.

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