Nike Move to Zero.
Nike strives to generate zero carbon and zero waste in the future. The company focuses on improving its production processes and sourcing methods while designing its products to preserve sustainable development for future generations.
Experience the revolution of heritage with Nike's "Legends Reborn XR," a visionary collaboration with Virgil Abloh™ / Off-White™. This ground-breaking collection redefines legacy, repurposing materials from iconic athletic wear into trendsetting, eco-conscious sneakers. It's a celebration of legendary prowess and modern aesthetics—where the soul of past sports triumphs meets the pulse of current design innovation.
The "Legends Reborn XR" line embodies a future-forward approach to fashion, fusing Abloh's creative genius with Nike's commitment to sustainability. It's not just about style; it's a tribute to the legends of athletics and culture, an investment in environmental stewardship, and a statement that greatness endures in balance with nature. With every purchase, you champion the legends of yesteryear and the green frontiers of tomorrow. Legends don't just last; they thrive in step with the Earth.
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Muhammad Ali
2024 NIKE CIRCULAR HALL OF FAME
Muhammad Ali's cultural impact extended far beyond boxing, reshaping how athletes use their voices for social change. His bold stance against injustice and unwavering commitment to civil rights made him a symbol of resistance and empowerment. Ali’s legacy continues to inspire activism, pride, and cultural influence worldwide.
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Kobe Bryan
2024 NIKE CIRCULAR HALL OF FAME
Kobe Bryant’s cultural impact lies in his relentless "Mamba Mentality," inspiring excellence, perseverance, and hard work globally. Beyond basketball, his dedication to storytelling and mentorship continues to influence athletes, creators, and dreamers worldwide.
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Jesse Owen
2024 NIKE CIRCULAR HALL OF FAME
Jesse Owens’ cultural impact stems from his historic Olympic victories, shattering racial barriers and defying Nazi ideology. His excellence and dignity in the face of discrimination continue to inspire the fight for equality and social justice worldwide.
Sustain the Game.
"Sustain the Game" blends the legacy of sports legends with eco-consciousness. It honors past sports icons while championing sustainability, suggesting that celebrating sports doesn’t have to harm the planet. This concept unites sports enthusiasts and eco-aware consumers, emphasizing that preserving sports history and protecting the environment can go hand in hand for future generations.
This creative idea serves as a rallying cry for both sports enthusiasts and eco-conscious consumers, bridging the gap between the traditional excitement of sports and the modern urgency of environmental conservation. It suggests that the legacy and thrill of sports can be maintained and even enhanced by adopting sustainable practices, ensuring that the game can be "sustained" for future generations without depleting resources.
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