Redbull
F1 Try-Outs
Re-inventing the Shopper Experience for Red Bull with AR POS Toolkit.
Our mission was to transform the RedBull shopper journey with cutting-edge XR experiences at Retail. This bold initiative sought to electrify B2B, B2C, and C2C interactions through immersive, boundary-pushing AR experiences, redefining engagement and excitement at every touchpoint.
The five-time Constructor’s Champions are on a record-breaking streak, winning all 14 races so far this season, with Verstappen finishing atop the podium in 12 of those, including a record-setting 10 straight races, and Pérez taking the checkered flag in the other two.
Along with Verstappen, Pérez, and the RB19 car, the new limited-edition can also feature the Red Bull Tryouts digital game. The digital game brings fans closer to the racing action by giving them a taste of the essential skills required to excel as an F1 driver.
Rebull Gives You Wiiings…
Oracle Red Bull Racing drivers train hard on and off the track to help them compete at the highest level of racing. Red Bull Tryouts puts fans inside three click-and-play mini-games that test crucial skills to being an F1 driver:
MEMORY: Drivers need to remember where the best racing line or overtake moment is. It can make all the difference and win them the podium.
REFLEX: The quicker your reflexes, the more prepared you are to react to any obstacles on the track.
FOCUS: There's a lot going on during a race, so it's important to focus your attention on the right things at the right time.
Fans had to submit their Red Bull Tryouts scores for a chance to win an ultimate Oracle Red Bull Racing experience at an upcoming U.S. Grand Prix race.
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