Budweiser found a way to prevent basketball culture from being killed off by new building developments. The brand used the law to fight back by hacking the system with art.

The North Face did a "Global Warming Series" campaign using AI and scientific data to create clothes for the future world in 2050.

Rip Curl launched the Virtual Pro surf competition using surfers' data, democratizing the sport.

Adidas Originals did an immersive metaverse campaign using a unique avatar generator to engage GenZ and showcase their individuality.

Pringles did a "Mind Popping" campaign using binary code sound to share a Pringles chip and connect with fans of retro gaming.

Nike Football did a character-driven campaign showcasing female footballers with unique traits, captivating audiences with entertaining shorts.

Adidas did a film showcasing the iconic Superstar sneaker's history, featuring Run-D.M.C., using authentic colour grading to pay homage to different eras.

Did a marketing campaign using influencers and various creative content formats, resulting in high ad recall and positive sentiment across multiple markets.

Samsung did Galaxy Graffiti using the power of Samsung Smartphone.

Nike did an AI match-up of Serena Williams' career using machine learning and archival footage to showcase her evolution as a player.

Amazon promoted the "Citadel" series using deepfake technology to feature recreated historical figures.

Intel did real-time deepfake detection using the power of Xeon processors to authenticate what makes us human.

Heineken did a campaign using a unique twist by allowing consumers to match two-letter combinations on their cans to the names of popular artists.