WOWHYDRATE + TYSON FURY GLOBAL SPONSORSHIP
WOWhydrate's "Be Better" campaign draws energy from the Fury vs Usyk 1 - “Ring of Fire” showdown, inspiring everyone to push their limits and pursue excellence. It celebrates perseverance and discipline, urging you to channel the champions' spirit in your own journey to greatness.
”Be Better" is a rousing film charting Tyson Fury's rise to boxing glory and his ultimate fight for the unification title in Saudi Arabia, all while battling personal demons. His alliance with WOWHYDRATE becomes his powerhouse, symbolizing our inner strength. The energy drink embodies the film’s mantra, "BE THE BEST YOU CAN BE," fuelling Fury's transformation from fighter to icon.
15” Teaser | “Hydration”
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15” Teaser | “You can’t never beat me”
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This isn't just about the glory of the belts—it's about the relentless pursuit of personal excellence. As the journey unfolds, viewers are left charged, inspired to ignite their own "WOW moments" and reach their highest potential.
15” Teaser | “Recovery”
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15” Teaser | “Historic heavyweight event.”
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15” Teaser | “The best British Heavyweight there’s ever been”
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LOAD IT
ELECTROLYTES
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BURN IT
PROTEIN 10G
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BUILD IT
PROTEIN 25G
The Golden Bottle
The WOWHYDRATE Limited Edition Golden Bottle is a tribute to the pinnacle of athletic achievement, symbolizing the pursuit of excellence and the quest for gold. Designed to commemorate the monumental Tyson Fury vs. Oleksandr Usyk fight, this exclusive bottle embodies the essence of unifying the belts in boxing.
Its radiant golden hue and sleek finish represent not only the fighters' journey to become the undisputed champion but also the relentless dedication and hard work required to reach the top. This bottle is more than just a hydration tool—it's a celebration of glory, determination, and the ultimate triumph in the world of boxing.
Fury vs Usyk 1 | Ring of Fire Fight Week: “John Fury”
Relive the electrifying build-up in Saudi Arabia and immerse yourself in the buzz leading to this monumental heavyweight showdown!
Fury vs Usyk 1 | Ring of Fire | Fight Week: “Weigh-in”
Feel the tension surge at the official weigh-in as these heavyweight titans face off on the scales, fueling the fervour for their colossal showdown!
Fury vs Usyk 1 | Ring of Fire Fight Week: “Presser”
Experience the high-stakes press conference as these heavyweight titans come face-to-face, trading bold words and igniting the anticipation for their historic clash!
Fury vs Usyk 1 | Ring of Fire | Fight Week: “Fight Night”
Brace yourself for the ultimate showdown on Fight Night as these heavyweight warriors unleash all their power and skill in a battle for the ages!
Fury vs Usyk 1 | Ring of Fire Fight Week: “Public Workout”
Witness the electrifying public workout from these two heavyweight titans as they showcase their power, sharpen their skills, and ramp up the excitement for the monumental showdown ahead!
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Asahi Super Dry "Made Different"
Bacardi Mixtape