Barcardi NFT Mixtape

The main idea of this campaign was for BACARDI to support rising women in the music industry by launching a first-to-market NFT mixtape.

The campaign addressed the lack of representation and opportunities for women in music production. By selling NFTs, fans were allowed to invest in the next generation of beatmakers and share in the success of the music by receiving a monthly percentage of the song's streaming royalty payments. Fans received exclusive artwork and a "Fanvestor Kit" to further promote the artist's success. The campaign also promised future IRL utility for NFT holders, including access to live events and giveaways.

The Results

The results of the BACARDI campaign were positive and successful. The NFT mixtape initiative created an innovative approach to supporting rising women artists in the music industry. Through the purchase of NFTs, fans became "Fanvestors" and shared in the success of the music as it gained popularity. The inclusion of a monthly percentage of the song's streaming royalty payments with the NFT purchase incentivized fans to promote the artists within their own social circles.

This resulted in increased exposure and engagement for the rising producers and their music. The campaign also featured original artwork by Serwah Attafuah and provided fans with a "Fanvestor Kit" containing various assets to further promote the artists. NFT holders were also promised future real-life benefits such as access to live events and giveaways. Overall, the campaign aimed to address the gender disparity in the music industry and provide opportunities for underrepresented artists to break through without traditional record label support.