MUSTANG MACK-E

This horse is now electric.

Unleash the future with the Mustang Mach-E—where electrification meets adrenaline. More than an EV, it’s a statement of power, freedom, and innovation, designed for those who crave the extraordinary. With seamless AI-driven connectivity and pulse-raising performance, every drive feels like a revolution. The Mach-E isn’t just changing the road—it’s redefining the ride.

UK Market Insights - Electric Automotive

One of the biggest trends in the UK electric car market is a focus on sustainability and climate change. As customers become more aware of the environmental impact of transportation, they are increasingly interested in electric vehicles to reduce their carbon footprint.
One of the biggest concerns that UK customers have about electric cars is range anxiety or the fear of running out of power while driving. As a result, many UK electric car manufacturers focus on improving the range and increasing charging infrastructure.
Influencer marketing is becoming increasingly popular in the UK electric car market, as manufacturers leverage social media personalities' reach and influence to promote their products. Influencers can help to build buzz and generate interest around new electric car models
In the wake of the COVID-19 pandemic, many UK electric car manufacturers have turned to virtual events as a way to launch new models and engage with consumers. These virtual events can include interactive experiences, product demonstrations, and Q&A sessions with industry experts.
With the rise of big data and analytics, UK electric car manufacturers are increasingly using data-driven marketing strategies to target customers with relevant and personalised messaging. This can include social media strategies, content marketing, and targeted digital campaigns.

By staying on top of these trends, Ford can better understand its target audience and create social media content that resonates with them. This can help to generate buzz, build brand awareness, and ultimately drive sales of the new Mustang Mach-E and its electric vehicles in the UK market.

Unleash Your Rebel Spirit

Embodies the adventurous attitude of the Mustang Mach-E, celebrating its departure from traditional electric vehicles and aligning with the original Ford Mustang's rebellious spirit from the 60s. The creative concept aims to inspire people to break free from convention and challenge the status quo through engaging and immersive social media content, empowering our audience to join the electric revolution and unleash their potential.

Creative Strategy + Content Creation

Establish a consistent brand voice and visual identity that reflects Mustang Mach-e's rebellious and unexpected attitude. Use bold colours, edgy typography, and high-quality imagery to create a visual identity that stands out on social media.
Develop social media content that showcases the Mustang Mach-e's cutting-edge technology, eco-friendly credentials, and performance capabilities. This could include creating short videos that highlight the car's acceleration, posting photos of the car in beautiful outdoor locations, and sharing content that showcases the car's impressive specs.
Encourage Mustang Mach-e owners and enthusiasts to share their experiences with the car on social media using event-specific hashtags. Use this user-generated content to amplify brand reach and engagement, and to showcase the Mustang Mach-e's adventurous spirit in action.
Partner with social media influencers who embody Mustang Mach-e's adventurous spirit and have a strong following among the target audience. Collaborate with influencers to create engaging content that showcases the car's features and benefits, and encourages followers to learn more about the car.
Create social media contests that encourage followers to engage with the brand and share their adventurous spirit. This could include asking followers to submit their outdoor adventure photos or videos and offering a chance to win tickets to the launch event or a Mustang Mach-E test drive.

The creative Strategy and content creation showcase the Mustang Mach-e's adventurous spirit as a new breed of electric vehicle, the brand can connect with its target audience in a meaningful way, increase brand awareness, and drive sales. The key is to establish a consistent brand voice and visual identity, create engaging content that highlights the car's unique features, and leverage user-generated content and influencers to amplify reach and engagement.

Experience Innovation

Mustang Mach-E redefines the EV experience with cutting-edge technology, seamless connectivity, and exhilarating performance. Its bold design and AI-driven features deliver an electrified driving experience with Mustang DNA.

Pure Torque. True Mustang.

The Mustang Mach-E delivers instant torque and heart-pounding acceleration, staying true to its legendary muscle car heritage. Engineered for performance, its electric powertrain offers razor-sharp handling and a thrilling, responsive ride. With near-instant power delivery and available eAWD, every twist and turn feels like a racetrack. This isn’t just an EV—it’s a Mustang, reimagined for the future.

Teaser Campaign Visuals

"This Horse Is Now Electric."

The legend evolves—lightning-fast, zero emissions, unmistakably Mustang. The Mustang Mach-E delivers instant torque, thrilling acceleration, and a bold new take on performance. No gas, no compromises—just pure electric power with the soul of a Mustang.

The future is here. Are you ready to ride?

PRINT/OOH + SICIAL MEDIA CONTENT

#MachERoadRally

Join Ford Mustang's epic nationwide road trip as five top car racers and five popular influencers embark on a thrilling 12-week journey across the country.

Client
Ford

Year
2022

Watch the action unfold in a captivating YouTube TV show, showcasing the breathtaking scenery and exhilarating experiences with the Mustang Mach-E.

Along the way, attend exciting weekly Mustang car meets, where fans can get up close to the Mach-E, meet the team and influencers, and share their own Mustang stories.

Follow the adventure on Instagram, Facebook, Twitter, and TikTok for exclusive giveaways and contests.

Let's ignite the excitement for the upcoming Mustang Mach-E Try-Outs and experience the ride of a lifetime! #MachEtryouts

Launch Event: #MachETryOuts

Mach-E Try-Outs is an exclusive event that offers the ultimate test drive experience for the Mustang Mach-E. This launch event provides an opportunity to get behind the wheel and experience the car's power, performance, handling, and advanced technology firsthand.

With a variety of tracks and courses available, participants can test the Mustang Mach-E's capabilities in a safe and controlled environment.

This event is a must-attend for car enthusiasts who want to witness the future of electric vehicle technology and experience the thrill of the iconic Mustang brand.

The Future in Motion

A bold fusion of power and innovation, this ride moves with electrifying speed and effortless control. Its sculpted lines and futuristic glow command attention, while every journey feels seamless, intuitive, and connected. Space, light, and freedom merge inside, creating an experience as exhilarating as the open road. This is more than a drive—it’s the future in motion.