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WOWHydrate | Fury vs Usyk 1
2024 | Content Creation
Fury vs Usyk 1 | Ring of Fire -
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New Ferrari Launch @Miami F1 Grand Prix
2024 - Digital Innovation
AI-Powered Experiential Event -
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Nike "Legends Reborn"
2024 | Circular Solution - Nike Move to Zero
O2O | AI-Powered XR Brand Experience -
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Bombay Sapphire "Stir Creativity"
2023 | Digital Innovation
O2O Commerce + AI-Powered XR Brand Experience -
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Asahi Super Dry "Made Different"
2024 | Digital Innovation
O2O + AI-Powered XR Brand Experience -
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Johnnie Walker Blue Label
2024 | Digital Innovation
O2O | AI-Powered XR Brand Experience -
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Don Julio 1942 | Victoria Beckham & Beyoncé
2024 | Digital Innovation
O2O | AI-Powered XR Brand Experience -
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The Singleton "deKONSTRKTD"
2024 | Digital Innovation
O2O | AI-Powered XR Brand Experience -
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Jim Beam "Kindred Spirit"
2023 | Digital Innovation
O2O | AI-Powered XR Brand Experience -
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Woodford Reserve | A Bourbon Story.
2023
O2O | AI-Powered XR Brand Experience -
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Olmeca Tequila + Bad Bunny
2023 - Winning Pitch - Pernod Ricard LATAM
O2O | Web3 + Metaverse + XR Brand Experience -
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Bacardi Mixtape
2022 | Digital Innovation
Web3 + NFT Brand Experience Platform -
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RedBull F1 "Try Outs"
2022 | Digital Innovation
AR Global Trade Toolkit -
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Diageo - Guinness "MetaLablz"
2022 | Digital Innovation
Web3 + NFT - XR Brand Experience -
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Roku TV - VR Video Streaming
2022 | Digital Innovation
Metaverse + VR Video Streaming Platform -
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Smirnoff "Inside Out"
2022 | Digital Innovation
O2O | XR Brand Experience -
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Bacardi - Breezer "Play On"
2022 | Digital Innovation
O2O | Web3 + NFTs + XR Brand Experience -
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Mustang Mack-E Launch
2022 | Creative Proposal
XR Brand Experience + Content Creation -
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Samsung 5G Launch @2020 Tokyo Olympics
2020-21 | Digital Innovation
Tokyo Olympics | Real-Time Content Creation (Tik Tok) -
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Porsche Cayenne Launch
2018 | Winning. Pitch
Brand Experience + Experiential Event -
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Pentax K-01 - Designed by Marc Newson.
2010
New Product Innovation -
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BMW Digital
2012
Experience Design + Digital Activation + UI/UX Strategy -
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Marlboro The Ride
2004 | Digital Innovation
Global Brand Experience Platform -
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Lucky Strike B.A.R. F1 | "Tribe Art"
2003 | Brand Innovation
Global Brand Experience Platform
“With a passion for Creativity, Innovation, cutting-edge Tech and Design, there is very little in this world that takes my breath away quite like an idea that was lovingly crafted, built with care and passion, and presented with the sort of pride that befits a well-made concept.”
Feature Projects
Nike “Legends Reborn”
The "Legends Reborn XR" line embodies a future-forward approach to fashion, fusing Abloh's creative genius with Nike's commitment to sustainability. it's a tribute to the legends of athletics and culture, an investment in environmental stewardship, and a statement that greatness endures in balance with nature. With every purchase, you champion the legends of yesteryear and the green frontiers of tomorrow. Legends don't just last; they thrive in step with the Earth.
Samsung 5G Launch | 2020 Tokyo Olympics
At the 2020 Tokyo Olympics, Samsung turned TikTok into a live-action stage using their swift 5G technology. Viewers experienced the Olympic thrill in real-time, turning each into a virtual spectator. This campaign redefined live sports viewership, showcasing Samsung 5G’s transformative capabilities.
Redbull F1 “Try Outs”
The Red Bull Racing Driver Academy Esports Tryouts is a high-stakes competition where the fastest sim racers battle for a chance to join the official Red Bull Racing Esports Team. Players compete in time trials, head-to-head races, and strategic challenges across legendary circuits, showcasing their speed, consistency, and racecraft. The best drivers earn a shot at professional esports contracts, real-world racing opportunities, and exclusive Red Bull training programs.